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After I’ve received your initial enquiry I’ll be in touch within 2 working days to have a chat about your project, and get to know you better. 

After this meeting, I’ll send a project proposal, contract and invoice. A deposit of 50% is taken up front to secure your slot, with the remaining amount due before the final file hand-over.  Once that is signed off on and paid, your project will be officially booked and we'll enter the planning/waiting stage before your project start date.


Your branding identity is more than just a logo. Before even thinking about a visual direction, we need to get to the core of your business and identify some key items such as:

Your values

Target audience

Your vision for the future

Brand voice 

Your mission 

We will do this through a brand strategy session where I will guide our discussion through activities and questions to uncover that essential information. This session is just as valuable, if not more so, than your visual brand elements itself. This foundation is what will allow us to make decisions on where the visual direction should go in order to appeal to the appropriate audience and portray the values and tone of your business.


Now that the foundations of your branding have been established, I will create two moodboards with slightly varied design styles for you to review. A moodboard presents a collection of images showing photography, type, color palette, and more as well as a thorough explanation on the reasoning behind the style choices. 


You will take these and decide which direction is most appealing to you. One round of revisions is available if there are tweaks needed to a moodboard.


After receiving final approval on all design elements and processing payment, I will package up and transfer all files to you. I’ll provide your files in a wide range of formats and colors that will be suitable for any web and print formats you might need.

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